Adidas Chairman HerbertHainer said, "from 2001 to 2010, we have doubled the sales of more than 110 billion euros. The same period our net profit almost tripled in 2010 to reach 560 million to 565 million euros. So weready to begin a new phase of growth and become the world leader in the sporting goods industry. " But this growth thanks in part to the acquisition of Reebok in 2006. 

    Beyond Nike Basketball shoes 

    In other words, Adidas will spend five years beyond its main rival, world number one sporting goods company nike basketball trainingUSA. Adidas in 2009, a turnover of 10.4 billion euros, with sales 24% lower than the Nike Basketball shoes (2009 190 million).The other a German company, Puma ranked third in turnover in 2009 was 2.4 billion euros, the company expects to double by 2015 

    North America, Russia and China: Key market 

    To achieve this goal, Adidas selected key markets: North America, Russia and China. 

    Adidas is the main goal of the U.S. high school students, this number reached 13 million consumers, in terms of sporting goods spending 160 billion dollars, "to more than 80% of the students." nike basketball trainingTo attract them, the massive publicity Adidas, and basketball, soccer and American football and other team sports as the main selling point. 

    Adidas in Russia is already the number one sporting goods company, the full development of local self-Group sales network in 2010, has 700 stores in 2015 will increase to 1000, while developing outdoor industry. 

    In China, Adidas plans to open 2500 2015 stores, while vigorously pushingnike basketball training the main selling Originals series (currently only 75 stores in China), hoping to benefit from the growing Chinese consumers on the pursuit of fashion. Adidas Group hopes to promote its two brands Adidas and Reebok's performance, these two brands to the Group's overall sales have been accounted for as much as 90%. SportStyle two business promotion SportPerformance and to provide more leisure series, which with its main areas of the Puma brand a higher low. Reebok's U.S. sales in the third quarter rose 25%, mainly due to hot-selling easytone series, the company will build its own strong brand for fitness and exercise.